About Us

Dr. Albert Urszán, Plastic Surgeon

Everything we say before surgery is information. Everything we say afterward is an explanation.
This quote from an Italian plastic surgeon colleague perfectly aligns with my own perspective, and I often emphasize it myself.

Explanations, however, are not ideal—they can lead to a loss of trust, which is a serious issue in the doctor-patient relationship. In plastic surgery, the likelihood of complications is generally 2-3%. The problem with percentages is that for the individual experiencing a complication, it feels like 100%. Statistics show that 96% of patients are satisfied, 97% would undergo surgery again, while 2-3% regret their decision.

Cosmetic procedures are considered "luxury surgeries"—not because of their price, but because we operate on healthy individuals solely for aesthetic reasons. Therefore, providing proper information is even more crucial here than in surgeries performed for medical reasons.

Our clinic's plastic surgeon holds all the necessary qualifications for plastic surgery and has decades of experience in the field. Thanks to this expertise, he is highly regarded both among professional peers and patients.

During a free consultation, you will have the opportunity to meet your plastic surgeon in person and ask any questions you may have. Together, you will discuss your options and expectations, selecting the most suitable surgical method. You will also receive detailed information about pre- and post-operative care, as well as the potential risks involved.

Key Milestones

  • Since 2011: Co-owner of the Budai Aesthetic Center (Budapest, District III, Montevideo St. 16/b)
  • Since 2007: Co-owner of the Aesthetic Center (Budapest, District XII, Nógrádi St. 4.)
  • Since 2001: Owner and Director of AESTHETIC KFT.
  • 2001-2002: Medical Director at SkinCare Aesthetic and Laser Surgery Center
  • 1999-2002: Co-owner and Medical Director of EPILASER Beauty Clinic
  • 1993-2005: Chief Surgeon at the Surgical Department of the District XIII Health Service
  • 1992-1993: Plastic Surgery Department, Hungarian Defence Forces Central Military Hospital
  • 1991-1992: Burn and Plastic Surgery Department, St. István Hospital, Budapest
  • 1988-1993: Surgical Department, Nyírő Gyula Hospital, Budapest
  • 1988: Board Certification in Surgery
  • 1984-1988: Surgical Department, Tatabánya United Hospital and Outpatient Clinic
  • 1978-1984: Semmelweis University, Faculty of General Medicine

Professional Memberships

  • Hungarian Surgical Society
  • Hungarian Society for Plastic, Reconstructive and Aesthetic Surgery (MPHEST) and its Private Practice Section
  • International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)
  • Certificate of Full Registration as a Medical Practitioner with Specialist Registration

Conferences & Further Training

  • First Hungarian-Belgian Plastic Surgery Symposium, 1999
  • ESPRAS 9th Congress – Rome, 2001
  • Advances in Cosmetic Surgery, Vienna, 2002
  • 6th Annual Meeting of the European Academy of Cosmetic Surgery, Budapest, 2002
  • Face Lift-Rejuvenation: Expertise and Controversy, Vienna, 2003
  • 8th Annual Meeting of the European Academy of Cosmetic Surgery, Paris, 2004
  • 1st Budapest Aesthetic Surgery Symposium, 2004
  • International Breast Surgery Conference, Visegrád, 2004
  • ESPRAS 10th Congress, Vienna, 2005
  • 10th Congress of the Hungarian Society for Plastic, Reconstructive, and Aesthetic Surgery, 2005
  • International Plastic Surgery Congress, Paris, 2005
  • 4th Aesthetic Surgery Symposium, Prague, 2006
  • 11th Congress of the Hungarian Society for Plastic, Reconstructive, and Aesthetic Surgery, 2006
  • New York, Advances in Aesthetic Plastic Surgery – The Cutting Edge VI, 2006
  • Plastic Surgery Conference, New York, 2006
  • 19th Congress, Melbourne, 2008
  • The International Society of Aesthetic Plastic Surgery (20th Congress, San Francisco, 2010)
  • 22nd ISAPS Congress, Rio de Janeiro, 2014
  • 23rd ISAPS Congress, Kyoto, 2016
  • 21st International Congress of the French Society of Aesthetic Surgery
  • EURAPS Instructional Course

Thoughts on Plastic Surgery

For a long time, I have wanted to share some of my insights and opinions regarding certain aspects and challenges of plastic surgery. One of these—something that has concerned me for years—is the doctor-patient relationship during consultation, around the time of surgery, and throughout the post-operative period.

Several years ago—and occasionally since then—I was told that according to some reviews and forum discussions, I appear distant, reserved, or even unfriendly toward my patients. This is likely because I firmly believe that a doctor’s primary duty is to provide an objective and detailed explanation of the materials used, the surgical process, possible complications, and their potential consequences.

After examining the patient and understanding their expectations, I inform them about what can realistically be achieved given their individual anatomy and which surgical method is best suited for them. Once they have all the facts and answers to their questions, they should take time to consider their decision.

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I strongly believe that a doctor should never influence a patient’s decision regarding surgery. My role is not to persuade or dissuade anyone but to present all relevant information in an impartial, almost detached manner. This is not a fabric shop where the seller’s job is to showcase as many colorful ribbons and buttons as possible, using personal charm to boost sales.

For this reason, I never answer when patients ask what cosmetic procedure I think they should undergo. It is not my role to decide. A person must be fully aware of what bothers them enough to consider a surgical solution.

A real-life example:

A woman enters the consultation room, introduces herself, and the doctor immediately reassures her: "Madam, we will create beautiful little ears from those large, protruding ones."

The shocked response: "Doctor, my ears do not bother me at all. I came in for breast surgery."

Another common question: "Would you place an implant in your own daughter or close relative?"

This is difficult for me to answer for two reasons. First, it is upsetting to think that someone assumes I perform surgeries I would not consider for my own loved ones. Second, if I respond that, of course, I would—and in fact, have done so with excellent results—this could be interpreted as encouragement or persuasion.

Unrealistic expectations can also pose a challenge.

Sometimes, patients do not understand that possibilities are limited and heavily dependent on individual body type, anatomical structure, and personal characteristics.

For instance, a 155 cm tall, 50 kg woman requested breast augmentation and insisted that her friend recommended nothing smaller than a 300cc implant. However, upon examination, it was clear that her narrow chest and naturally proportionate breasts would not accommodate such an implant. The only way to fit a 300cc implant would be with a very high-profile model, creating an unnatural, "half-ball" appearance.

Further discussion revealed that her friend was 185 cm tall, weighed 80 kg, and had almost no natural breast tissue—making the 300cc implant a logical choice for her.

It is crucial to set realistic expectations because otherwise, even before surgery begins, failure is inevitable if expectations exceed what is physically possible.